Designing the promotional materials for Melbourne University’s Royal Annual Peacock Ball was a project I really enjoyed. The theme centred around royalty, tradition, and extravagance, and I created a poster that brought those elements to life in a clear and striking way. I also produced the supporting social content, including stories and captions, to help build momentum leading up to the event. The campaign performed extremely well, gaining over 1,000 shares and reaching more than 6,000 accounts. This project highlighted my ability to develop a visual concept, extend it across a full marketing rollout, and create work that connects with an audience.